About Rochelle

An exceptional career across brand, marketing and creative

Currently Head of Marketing at Banjo, previously Senior Creative Director with Green Hat, Rochelle has ample experience in successfully delivering profitable growth through the alignment of business objectives with brand goals, marketing and sales synergy, creative execution and ensuring the optimal customer experience across media.

A creative connector for all types of business

Rochelle continues to add to her successful career in design and creative agencies across Australia and New Zealand, improving awareness and consideration for highly recognised B2C, B2B, and considered purchase brands. 

Rochelle has helped brands and businesses from global players to start-ups, she has significant experience across a wide range of sectors including banking & finance, education, government, hospitality, luxury, media & not-for-profit, property, retail, tech, tourism, sports and leisure.

Effectively linking people with eye-catching brands

With a pivotal role in business development, team leadership and brand strengthening internally and externally, Rochelle understands the critical importance of unlocking brand value from within, and supporting people along the journey.

When she isn’t appreciating architectural genius, furniture craft and fashion design, Rochelle has a passion for brand history, the art of a well written ad, why people react to eyebrow-raising ideas, and grows her knowledge of design-led UX/UI thinking.

Capabilities

Discovery and Analysis

Brand research and diagnosis

Brand asset touchpoint audit

Brand code analysis

Customer journey mapping

Customer interviews

Customer personas

Brand Strategy

Brand strategy

Brand positioning

Brand architecture, naming and taglines

Brand storytelling

Brand identity design

Brand standards guidelines

Brand management

Trademark consulting

UX/UI design consulting

Customer value proposition

Creative Implementation

Creative ideation

Campaign development

Campaign execution

Digital marketing

Contact

View Rochelle's rèsumè or reach out and say hello on Linkedin.